Social Media

social media icons on instamatic photo style on a background of people

Kind and respectful communication is not just important to our staff, but also the wider communities in which we serve. Social media platforms should be a welcoming space where people feel comfortable to talk to us and each other.

We have produced some key principles to help everyone engaging with our social media, and those of our partners across Norfolk and Suffolk, feel as comfortable, safe and confident as possible.

These principles might change given the fast pace of online environments, so if they're important to you, please keep checking back.

We welcome your feedback on our posts and how we can use our accounts more effectively. Just send us a message on the account you are offering feedback on.

If you need urgent support in a crisis, please do not use our social media feeds as these are not monitored continuously or outside working hours.

Please contact your Mental Health Team or see Help in a crisis.

Social media principles

  • Our communications team updates and monitors our main Trust accounts Monday to Friday, 9am to 5pm. We also schedule posts to appear outside of these hours. This includes:


  • We read all mentions, @replies, posts and direct messages sent to us. However we can't always reply to every individual message we receive. We will let you know if we pass on your messages to particular teams, such as Patient Advice and Liaison Service.


  • We may ask you to send a private message to us with your contact details, particularly when it's not appropriate for us to respond on social media. This means the right person can follow up with you about your personal question or concern.


  • A person's care is private to them. So, we will not talk about an individual's care through social media.


  • We do not deal with complaints through social media. To make a complaint please contact Customer Services by clicking here.  


  • Clinical or medical questions are not something those monitoring social media can help with. We can do our best to signpost where to get information, advice or support. 


  • We want to know when something has not worked for people using services, their loved ones or family carers. People are encouraged to share their views and we won't remove a post simply because it's negative.


There are a number of other social media accounts that relate to more specific parts of our work. These are checked less regularly and response times will therefore be longer.  


Taking action

Sometimes a contribution might go against these principles. If that happens, we may hide or delete the comment, block the account that it's come from and/or report it to the social media platform. In certain cases, the police may ask for copies of the posts. If posts are threatening, libellous or defamatory we might ask for a legal opinion.

We will take action when a post contains,in any format including text, picture, video, audio or hyperlinks any of the following:

  • Contains hateful or discriminatory comments including race, sexual orientation, disability, abuse, mental or physical diagnosis, social and or financial status, ethnicity.
  • Contains profane, defamatory, offensive or violent language, incitement to cause violence.
  • Is abusive towards people who use services, members of staff or the public
  • Contains links to material that would be upsetting to people who use services
  • Discusses illegal activity
  • Relates to confidential or personal information
  • Contains irrelevant advertising
  • Contains reference of pornography, weapons, terrorism,
  • Personal financial gain
  • Promotes anything that is against the law

We'll always try to message users who we've taken any action against because of a post or comment and explain our reasons. If you do not agree with our decision then please email and we will explain why the decision was made.

If you have any question please get in touch by emailing  

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