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Time to Change roadshow hits Norwich

The ‘It’s time to talk. It’s Time to Change' roadshow is hitting the streets of Norwich on 9 July 2011, and is inviting local residents to come along to help get the country talking about mental health.

The roadshow, supported by Norfolk and Waveney Mental Health NHS Foundation Trust
(NWMHFT), invites members of the public to sit down, have a cup of tea, and chat about mental health.

Shoppers will see a colourful ‘pop-up’ lounge appear outside Chapelfield Shopping Centre,
where volunteers will be waiting to talk about their experiences with mental health.

This summer, Time to Change, England’s biggest anti-stigma programme, led by charities Mind and Rethink, is touring the streets and festivals of England with a series of fun, colourful roadshows that address the fear and awkwardness people feel in talking about mental health problems.

The aim of the event is to break down the stigma surrounding mental health by encouraging people to get talking about their experiences. The event invites people with and without mental health problems to break down barriers by taking part in fun, community activities together.

The roadshow is one of hundreds of events taking place all over the country between June and October, with over 140,000 people expected to have a conversation about mental health.

Maggie Wheeler, Chair of NWMHFT, said: “We have been working with Time to Change for the last couple of years and it is really great to see attitudes to mental illness gradually changing. We understand how hard it can be for people to talk about mental health, but the more we do it the easier it gets.“

The roadshow will run from 10am to 6pm at the Chapelfield Shopping Centre, Norwich, NR1

Time to Change was launched in January 2009 with a national advertising campaign fronted by Stephen Fry, Ruby Wax and Alastair Campbell. This year, the campaign is supported by Frank Bruno and his daughter Rachel and includes the release of new TV, radio and online advertising.

For more information and updates visit, or

Contact for Time to Change: Jenny Tudor, Time to Change Press Office on or 0208 2152 358/ 07789 721 966.


Notes for editors:

  • Norfolk and Waveney Mental Health NHS Foundation Trust provides a range of specialist
    services that are dedicated to the care and recovery of anyone experiencing mental ill health or substance misuse issues across Norfolk and north Suffolk. At any one time, around 14,000 people are receiving care and attention from the Trust. We believe in whole life care-seeing people in the context of their whole lives, understanding the importance of good physical health, friends, family, spirituality, culture, home, work, education and a sense of purpose and achievement to experience good mental health.
  • Time to Change is England’s most ambitious programme to end the discrimination faced by people with mental health problems, and improve the nation’s wellbeing. Mind and Rethink are leading the programme, funded with £16m from the Big Lottery Fund and £4.5m from Comic Relief, and evaluated by the Institute of Psychiatry at King’s College, London. For further information go to
  • The Big Lottery Fund’s support for Time to Change comes from its £165mWell-being
    programme. The Big Lottery Fund has been rolling out grants to health, education, environment and charitable causes across the UK since its inception in June 2004. It was established by Parliament on 1 December 2006. Full details of the work of the Big Lottery Fund, its programmes and awards are available on the website: Big Lottery Fund Press Office: 020 7211 1888 / Out of hours: 07867 500 572 Public Enquiries Line: 08454 102030 / Textphone: 08456 021 659
  • Comic Relief is committed to supporting people living with mental health problems. The
    projects Comic Relief funds ensure people with mental health problems get their voices heard in the decisions that affect their lives and to get the help they need to recover. Comic Relief also helps people to promote their rights and reduce the stigma and discrimination they face so that they feel more included in society. The £4.5 million grant to Time to Change is part of Comic Relief's long standing commitment to this issue. For more information go to