Three new Non-Executive Directors (NEDs) have been appointed by Norfolk
and Suffolk NHS Foundation Trust (NSFT) to further strengthen its Board.
Ken Applegate and Pip Coker will take up their roles on 15 October, with Alex
Ferguson joining them on 1 January. They will be responsible for helping to
further improve quality at the Trust and ensuring services are safe,
sustainable and offer the best possible outcomes for patients.
Ken brings with him extensive NHS experience, having served as Chair of Norfolk
Community Health and Care NHS Trust and as a NED with Norfolk and Waveney
Mental Health Foundation Trust. He has previously worked at a Board level with
Norwich Union Insurance, and was also Managing Director of Hill House Hammond.
“I am really pleased to become a Board member and look forward to working with
the Trust,” said Ken. “Hopefully, my recent wider NHS experience will be of
value as the organisation addresses the challenges ahead.”
Pip spent 10 years as Chief Executive of Julian Support, and has also worked in
the Probation Service, latterly in Norfolk as Assistant Chief Probation
Officer. She is also a former Chair of the Mental Health Provider Forum, a
member of the Norfolk Health and Wellbeing Board and a Partner Governor at
She said: “I am really excited to be joining the Board of NSFT at this time. I
hope my interest in leading cultural change and commitment to putting individuals
at the heart of service provision will bring an important dimension to driving
A qualified accountant, Alex has spent the past 13 years working in various
roles with Aviva, including Head of Customer Experience, Director of Customer
Oversight and, most recently, Customer Retention Programme Director. She has
also acted as a sponsor and business ally for Aviva Pride, which involved
promoting diversity and inclusion.
“I am delighted to be joining the Trust and supporting its objectives, in
particular putting service users’ needs at its heart,” said Alex.
NSFT Chair Gary Page said: “I am delighted to welcome Ken, Pip and Alex to
Norfolk and Suffolk NHS Foundation Trust. They bring with them a wealth of
experience in the public, private and third sector, spanning areas such as
customer service, finance, service improvement and implementing change.
“I look forward to welcoming them to our Board, where their experience will
prove hugely valuable as we continue to drive through improvements across the
Lead Governor Catherine Wells said: “We are really pleased to have recruited
three new high calibre non-executive directors. Their knowledge and expertise
will be vitally important and we look forward to working closely with them over
the coming years.”
Caption: Alex Ferguson, one of the three new NEDS appointed by NSFT.
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