Musicians, dancers, face painters and farm animals will be descending on Great Yarmouth next weekend to help mark World Mental Health Day.
Norfolk and Suffolk NHS Foundation Trust (NSFT) has joined forces with other local health organisations and charities to raise awareness of mental health issues and reduce some of the stigma often associated with mental health issues.
The free event has become a popular attraction in recent years, alternating between Lowestoft and Great Yarmouth.
This year, it is taking place on Saturday (8 October) in Great Yarmouth's Market Place from 11am until 3pm and will be opened by Great Yarmouth MP, Brandon Lewis, and Mayor Malcolm Bird.
There will be stalls offering advice about mental health services in the area and how people can look after their own wellbeing.
Among the highlights of the day will be performances by local dance group Bollywood Sparkles who are certain to bring some colour and bhangra beats to the town.
There will be something for all the family throughout the day, including face-painting, music, dance groups and theatre productions from the Wellbeing Drama Group.
Visitors can also come and meet some of the animals from Clinks Care Farm, in Toft Monks, near Beccles, which combines the care of the land with the care of people and offers opportunities for people with mental health issues to help on the farm and aid their recovery.
One of the organisers of the event, Karen Slatcher, a Mental Health Practitioner with Wellbeing Norfolk and Waveney, said: "By holding an event like this, we feel we are able to reach out to people who wouldn't normally access mental health services.
"We want to say to people that mental health conditions are out there and it is ok and you can talk about it and you can get through it and there are services which can help."
Those offering information on the day will include NSFT, MIND, Norfolk Recovery Partnership, Wellbeing Norfolk and Waveney, Alzheimer's Society, Samaritans and Norfolk carers' organisations.